DOU Journal of Management Sciences DOU Journal of Management Sciences Dennis Osadebay University, Asaba
Research

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Browse all published research from the DOU Journal of Management Sciences.

19 articles found

Economics Finance Human Resource Management

The impact of organizational culture on employee engagement and job performance: A study of telecommunication firms in Delta State, Nigeria

K. Ofune, G. T. Ubogu, R. A. Ebo

Telecommunication firms in Nigeria continue to struggle with low employee engagement, inconsistent job performance, and high staff turnover, despite investments in cultural transformation initiatives. Most existing studies have focused on national or urban contexts, leaving a gap in empirical evidence on how organisational culture influences employee outcomes at the sub-national level, particularly in regions like Delta State with unique socio-economic and infrastructural realities. This study investigates the impact of organisational culture on employee engagement and job performance in selected telecommunication firms (MTN and Glo) in Delta State, Nigeria. A quantitative, cross-sectional survey design was adopted. The target population comprised 120 employees across MTN and Glo branches in Delta State, from which a sample of 92 respondents was selected using Yamane's formula and proportionate stratified sampling.

Dec 1, 2025 45 views pp. 177–190
Business Information Technology Marketing

Leveraging big data for personalised experiences in the Nigerian service sector: A paradigm shift

P. O. Alase, S. O. Adejimi, P. O. Ogunode

The idea of personalization in services is not new, but its scale and sophistication have dramatically increased with the advent of big data technologies. Recent advancements in machine learning and predictive analytics have further enhanced the ability to not only react to customer needs but also anticipate them. This study employed a narrative literature review approach to explore how postmodernist principles and big data contribute to personalized experiences in the service sector and focused on three key variables: postmodernist principles in service personalization, the effectiveness of big data in delivering customized services, and ethical challenges associated with data-driven personalization. The review was based on secondary data obtained from peer-reviewed journal articles, books, conference papers, and reports from credible institutions. Theories of Technology Acceptance Model (TAM) and Service-Dominant Logic (SDL) were integrated in the study.

Dec 1, 2025 82 views pp. 50–56
Entrepreneurship and Innovation

Bridging dreams and resources: Cultivating entrepreneurial mindsets through social capital in Nigerian higher institutions

A. O. Agbeche, M. Iyamabhor, R. O. Akpubi, N. B. Okwechime, T. F. Ejumudo

This study investigates the role of social capital — specifically civic engagement and trust level — in cultivating entrepreneurial mindsets, proxied by risk-taking and innovativeness, among students in Nigerian higher institutions. With entrepreneurship increasingly recognized as a catalyst for national development, understanding the social conditions that foster entrepreneurial dispositions is vital. A sample of 150 students was selected using simple random sampling from various faculties across selected Nigerian universities. The study employed the Pearson Product Moment Correlation Coefficient to assess the relationship between elements of social capital and entrepreneurial mindset traits. Findings revealed a significant positive correlation between civic engagement and risk-taking, as well as between trust level and innovativeness. These results suggest that students who actively participate in civic activities and exhibit higher levels of interpersonal trust are more likely to demonstrate entrepreneurial tendencies such as risk-taking and innovation.

Dec 1, 2025 59 views pp. 57–66
Economics Finance Public Administration

Influence of administration, social and community, economic, and transfer services on gross domestic product (GDP) in Nigeria

M. S. Ladan, A. Ayodeji, O. Falola

This study examines the relationship between various sectors of government expenditures and Gross Domestic Product (GDP) from 1981 to 2023. Utilizing a robust regression model, our analysis reveals that GDP is influenced by allocations in administrative, social and community services, economic services, and transfer sectors. The results of the robust regression analysis revealed significant coefficients for each sector of government expenditures. Administrative expenditures and social and community services expenditures were found to have a positive effect on GDP, indicating that investments in these areas contribute positively to economic growth. Conversely, economic services expenditures exhibited a negative impact on GDP, suggesting a potential need for further examination of the allocation and effectiveness of resources in this sector. Additionally, the transfer services sector showed a positive influence on GDP, emphasizing the importance of resource transfers in stimulating economic activity.

Dec 1, 2025 57 views pp. 122–127
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